We’re excited to introduce the Got Original? campaign — designed to help reinforce the value of Genuine Parts from GE Appliances with your customers.
Our goal is simple: provide you with ready-to-use marketing assets that make it easy to promote OEM parts as the professional standard.
Social Media Assets
Download these ready-to-use social assets to promote Genuine Parts from GE Appliances across your channels. Each graphic is designed for quick, consistent posting—no extra design work needed. To make it even easier, click the link HERE to access pre-written captions and messaging for each asset, so you can simply copy, paste, and post with confidence.
Activate the Campaign.
Everything you need to bring Got Original? to life.
Access ready-to-use social posts, in-branch materials, and monthly assets designed to help you promote Genuine GE Appliances Parts — quickly and consistently.
Simple. Turnkey. Ready to deploy.
In-Store Counter Mat Insert
To reinforce the message at the point of sale, we will extend the campaign into distributor locations with a branded counter mat.
Each month, distributors will receive:
1 counter mat insert aligned to the campaign theme
Featuring real GE Appliances parts and “Got Original?” messaging
Designed to spark conversation with technicians at the counter
Creates a consistent message from digital to in-store, reinforcing the value of Genuine Parts from GE Appliances at every touchpoint.
“Genuine parts are engineered to meet OEM specifications, ensuring proper fit, performance, and protection of your appliance’s warranty. Unlike aftermarket options, they’re built to a higher quality standard and designed for an exact fit—eliminating the risk of compatibility issues.”
— Frank, Wisconsin (31 years experience)
Genuine Parts from GE Appliances.
Choose a name you can trust with Genuine Parts from GE Appliances.
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